What Is a Super Boost?

The short answer

A Super Boost is simply a bet, chosen by a bookmaker, where they offer considerably better odds than the standard price.

Super Boost Branding

The branding of a Super Boost varies between bookmakers with some using their own branding:

bet365: Super Boost Paddy Power: Super Boost Betfair: Super Boost Sky Bet: Super Boost Betfred: Turbo Boost Ladbrokes: Super Boost William Hill: Epic Boost BOYLE Sports: Super Boost Coral: don't typically offer boosts

Why back a Super Boost?

Because the bet typically represent much better value than backing the selection at the standard odds. Consistently backing value bets over time is the only way to win against bookmakers, so Super Boosts give the punter a huge advantage.

How do Super Boosts relate to value?

You should not assume a Super Boost is always a value bet! You are always getting better value than backing the standard odds but true value means the price beats the true chance of the selection winning. Typically though, Super Boosts offer an increase of 30-50% in expected value so they do represent value bets as the boost is so large it more than eliminates the bookmaker margin. That is part of the reason this site follows Super Boosts as opposed to general price boosts which don't offer such good value.

The Super Boost value calculator shows the comparison between a boosted price and the normal price and show the percentage increase in expected value and payout.

Why do bookies offer Super Boosts then?

Super Boosts are one of many marketing angles that bookies use for:

• Attention. A boosted price is the easiest thing in the world to screenshot and share. Boosts are built to travel through social feeds, group chats and tipping channels at no cost to the bookmaker beyond the margin it gives away on a capped stake.

• Acquisition and reactivation. Boosts can be used to acquire new customer and reactivate lapsed customers and something. They are frequently used on high profile sports events when interest is highest and a new account is most likely to be opened.

• Cheap goodwill. The punter feels like they are getting something great but, because the maximum stake is typically small, the worst case for the bookmaker on any single boost is modest even when the selection wins. The cost is budgeted as promotion, not as a trading loss.

What a Super Boost usually looks like

Super Boosts are usually offered on the highest profile events such as Premier League or Champions League football matches (football) or major horse races (horse racing) but can be offered on other sports such as NFl, darts, golf and boxing.

Many Super Boosts typically boost an odds-on shot to even money but bookmakers have also started boosting football bet builders on high profile matches.

• A single-team or single-player line. A team to win, a player to score, a batsman to pass a runs mark.
• A bet builder. Several legs from one fixture stitched together: a team to win and a named player to score, or a team to win and both sides to score.
• A multi-fixture accumulator. Favourites from several matches or several races bundled into one bet, then boosted.
• A player-props combination. Cards, shots, tackles, passes, assists.
• Horse racing. A named horse to win or finish in the top X places.

Stake limits and the other small print

• Maximum stakes are typically small. Most boosts are capped at £10, occasionally more, and the cap is per customer so you might have a higher or lower stake limit compared to your mate.
• The cap applies to the boosted price only. Stake above the limit is usually accepted at the unboosted price, or refused outright, depending on the bookmaker.
• Availability can change. A boost available early in the morning might get pulled later in the day.
• Eligibility varies. New customers, existing customers, opted-in customers, customers in certain regions. The same headline price can be open to one group and closed to another. You may get limited or refused Super Boosts if the bookmaker thinks you are abusing the offers!
• Settlement rules are the ordinary ones. Void legs, non-runners, abandoned fixtures and player-props definitions all follow the bookmaker's standard terms, and those terms differ between firms.

How this site tracks them

Every Super Boost published by the major UK firms is logged with its selection, the original and boosted price. When it settles, the result goes in and profit or loss calculated.

We treat each boost as though it had been backed at the same flat notional stake, and the running total of those notional stakes and returns is published on the results page. Individual firms carry their own records too, so you can look at a single bookmaker's history in isolation - Sky Bet and bet365, for example, as do individual sports, days and weeks.

Past results are not a prediction of future outcomes. A profitable stretch is a description of boosts that have already settled, and a losing stretch is the same. The record also cannot account for whether any individual customer would have been able to take every boost at the full cap, because eligibility and availability are the bookmaker's to decide.

What it does offer is a factual history: what was published, at what price, and how it finished.